Kate Upton and Bobbi Brown
March 21st, 2014, New York, NY – Today, Bobbi Brown Cosmetics is proud to announce that American model and actress Kate Upton (21-year-old model, actress, world champion equestrian, social media star and last year’s Model of the Year (at the Style Awards)) has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their first-ever celebrity spokesperson, actress Katie Holmes.
“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “She loves life and that is Pretty Powerful.”
“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton.
The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features. The official ad campaign images will break in September issues of national print magazines.
“Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,” says Maureen Case, President of Bobbi Brown Cosmetics, “The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about fresh, modern, classic and cool.”
Kate Upton’s first collection “Surf & Sand” will be in counter in August! Very exciting!
