I attended the L’Oreal Tecni.art Roadshow event at the Viaduct Event Centre last week. They were showcasing a couple of New Zealand inspired hairstyles using a few new products.
Hosted by L’Oreal Professionnel Guest Artists Michael Beel and Peter Dutton who attended the international launch of the collection in Barcelona last November, the duo demonstrated the commercial and backstage use for TECNI.ART.
L’Oreal Professionnel Tecni.Art Roadshow in Auckland
L’Oreal Professionnel Tecni.Art Roadshow in Auckland showcasing COOP fashion
May 2014, L’Oréal Professionnel is proud to introduce its exciting renovated TECNI.ART range, the styling collection that ushers backstage trends into the salon. The range embodies solutions for every hair styling need – whether you’re after hold or volume or smoothing or shine. Each high performance TECNI.ART product is functional and effective and can be layered and combined with any product from the range to customise the end result. TECNI.ART will be available from professional salons from 1st May 2014.
L’Oréal Professionnel tecni.art pli RRP$34.00
The pli thermo-modeling spray adds shape memory, grip and hold. Instant root lift for that voluminous oversized blow-dry.
L’Oréal Professionnel tecni.art volume riche RRP$34.00
-give your hair long-lasting volume with this gorgeous mousse designed to give hair the volume you have always wanted. Apply to hair for amazing volume that will hold throughout the day while delivering soft, supple hair.
L’Oréal Professionnel tecni.art full volume extra RRP$34.00
-a super strong-hold styling and volumising mousse for long-lasting volume, softness and shine. Enriched with ceramides and UV filters, tecni.art full volume extra delivers long lasting, maximum volume and body without leaving the hair feeling weighed down or with a crunchy residue. Ideal for heat styling for super soft, silky locks with shine.
L’Oréal Professionnel tecni.art liss control RRP$34.00
-intense control smoothing serum that shines, smoothes and moisturises. Perfect for smoothing unruly or frizzy hair
L’Oréal Professionnel tecni.art fix anti-frizz RRP$34.00
-this strong hold fixing spray uses advanced Ionic Neutralizing System technology to provide anti-static protection and 24 hour protection. Hair is left frizz-free and firmly in place. The formula is quick drying, contains UV filters and is easily removed from the hair by brushing or shampooing.
L’Oréal Professionnel tecni.art contorsion fix RRP$34.00
-a strong hold gel with flexible resistance that holds your style in place throughout the day. Resists movement and bounces hair back into place with an ultra-clean finish.
L’Oréal Professionnel tecni.art density material RRP$34.00
Thicken and texturise your hair with the tecni.art density material. It’s a texturising wax paste that gives your hair flexible hold with an amazing matt finish, adding substance and body to your hair.
L’Oréal Professionnel tecni.art deviation paste RRP$34.00
Want to play? Break the rules with this enticing matt definition paste to create deconstructed separation and definition.
L’Oréal Professionnel tecni.art spiral splendor RRP$34.00
The Spiral Splendour nutri-control cream for curly hair moisturizes and defines curls, leaving them soft, shiny and frizz-free. Apply to evenly sectioned, towel dried hair, twisting each section to enhance curl definition. Adds suppleness without weighing hair down.
L’Oréal Professionnel tecni.art Air Fix RRP$34.00
Extra-strong, long-lasting hold. The Ionic Neutralizing System provides anti-static protection, 24 hour anti-frizz protection and strong, long-lasting hold.
L’Oréal Professionnel tecni.art Nude Touch Natural Finish RRP$33.00
Designed to give the same strong hold as classic styling products, but without the feel of wearing product, the Nude Touch range is perfect for people who want a fuss-free hair styling regime. Natural Finish is the third and final addition to the tecni.art Nude Touch stable. The finishing spray leaves hair with long-lasting flexible hold and shine. Natural Finish, adds the final touch to any style while leaving minimal product feel and residue.
L to R: Next Day Hair, Depolish and Crêpage de Chignon
NEW L’Oréal Professionnel tecni.art Wild Stylers Crêpage de Chignon RRP$34.00
The Crêpage de Chignon provides texture, volume and a matte effect while leaving hair soft to the touch. To amplify the volume, apply at the roots and blow dry to create root lift. For wild and oversized texture, blow dry while scrunching the lengths. Let your mane go wild!
NEW L’Oréal Professionnel tecni.art Wild Stylers Next Day Hair RRP$34.00
A micro-powder for adjustable texturising with no rough touch, Next Day Hair instantly boosts hair and provides limitless layering without fear of overdose. The secret to a messy-effortless look: apply on the mid-lengths to ends and brush it out with fingers.
NEW L’Oréal Professionnel tecni.art Wild Stylers Depolish RRP$34.00
A creamy paste for the unpolished matte look, the Depolish provides flexible hold to let you re-work and re-style without limits. Apply it on dry hair to create piecey looks, applying it section by section.
