In 2009, Lancôme introduced Génifique, the first serum inspired by the fabulous field of gene science. Using transcriptomics, which studies gene expression, along with proteomics, which demonstrates their activity via skin protein synthesis, Lancôme was able to identify the signature proteins of young skin.
The success was immediate, incredible and lasting. Génifique was applauded all around the world. 150 international awards later, 15 million bottles have been sold worldwide. In other words, four every minute. In Asia, its glass and mirror amphora-shaped bottle even has a code name amongst women in the know, a privilege reserved for icons: The Little Black Bottle, a name that evokes elegance, understatement, but also mystery…
Next week, we celebrate Lancôme Advanced Genifique with our new campaign and that for the first time, the house has united four of its ambassadresses as part of this celebration; Kate Winslet, Penélope Cruz, Lupita Nyong’o and Lily Collins. Four women with their own personalities, singularities and differences, who all share a je ne sais quoi, an inner spark that makes their femininity so lively, the Youthful Aura, the signature of Advanced Génifique. As the four ambassadresses celebrate Advanced Genifique, they will happily and proudly declare their age. They join Lancôme in proclaiming that beauty makes women happier and transcends all universal definitions.
The visuals can be found in store next week and Lancôme Advanced Genifique will be, as always, available for purchase.
Suggested retail: $129 for 30ml and $179 for 50ml
