Kiehl’s introduces Apothecary Preparations

Inspired by 165 years of apothecary expertise, Kiehl’s introduces Apothecary Preparations, a new level of personalised service with tailor-made skincare concentrates that address each customer’s unique skin concerns.

Each customer’s personalised Apothecary Preparations facial concentrate is comprised of three distinctive parts: the base, Kiehl’s Skin Strengthening Concentrate, plus two, individually selected Targeted Complexes. The two Targeted Complexes are selected through a new, elevated consultation and diagnosis with a Kiehl’s Customer Representative (KCR) in order to address two of the following concerns most important to the customer: redness, wrinkles, rough texture, large pores and dullness.  Following a consultation and selection with a KCR, these three components are enclosed in a personalised box for the customer who then mixes them at home prior to their first application, for a uniquely potent, tailor-made skincare treatment.

HOW IT WORKS

Step 1: Diagnosis A KCR leads each customer through a more intensive discussion to help identify and learn more about his or her specific skin concerns. With the use of a dermatologist-inspired Skin Atlas, customers are guided by the KCR to assess and rank the severity of their skin concerns. The result of this consultation informs the KCR’s selection of the two essential Targeted Complexes that will comprise the customer’s unique formula.

Step 2: Personalization following the consultation, two skin-specific Targeted Complexes are selected to accompany Kiehl’s Skin Strengthening Concentrate. Each customer’s personalized box includes her name, details of her personal formula and directions for use. After activating the concentrate at home, Kiehl’s Apothecary Preparations should be applied as instructed by KCR after cleansing and before a moisturizer.

Skin-Strengthening Concentrate

The Skin-Strengthening Concentrate is composed of a 35% concentration of Squalane and a Skin Lipid Complex at 20%, which within the formula fortifies, hydrates and helps protect the barrier for healthier skin. This powerful special blend of efficacious yet gentle ingredients has been clinically validated to strengthen the skin barrier after just one hour of use.”

Squalane: A signature Kiehl’s ingredient, Squalane is a botanical lipid derived from the Olive fruit that is highly compatible with the naturals oils present in skin. Within the formula, the Squalane present at a 35% level is approximately 13 times higher than its natural level found in sebum. This ingredient is used for its protecting capacity on skin’s barrier as well as for its safety and stability profile. Squalane has emollient characteristics as well, coating the surface of the skin and helping it maintain moisture1 , 2 , 3 . It also has an essential ability to soften and smooth skin without irritation and is free of greasy residues.

Skin Lipid Complex: is the complementary Skin Lipid Complex, containing a blend of botanical oils (including apricot, coriander, black currant, and echium oils) that are rich in unsaturated fatty acids to offer essential emolliency, skin replenishment and hydration. This highly efficacious concentrate ensures that skin is stronger and more resistant to damage.

Targeted Complex

Each Kiehl’s Targeted Complex is formulated to address a customer’s specific skin concern. Key ingredients in the Targeted Complexes have been selected for their efficacy and their lipo-soluble nature. They are highly potent and bring powerful efficacy to the finished product.

WRINKLE REDUCING COMPLEX with Retinol Concentrate & Pro-Retinol

TEXTURE REFINING COMPLEX with Vitamin F & LHA Vitamin F: This unsaturated fatty acid blend

VISIBLE REDNESS NEUTRALIZING COMPLEX with Sunflower Seed Extract & Vitamin E

PORE MINIMIZING COMPLEX with Samphira Extract & Salicylic Acid

BRIGHTENING COMPLEX with Vitamin C & Scotch Pine Extract

Suggested retail: $158.00 On counters 17th October 2016. Kiehl’s Apothecary Preparations will be available from the flagship boutique in Britomart and Smith & Caugheys Queen Street.