Where I got it
They finally arrived in Sephora.nz and now also in Mecca Maxima stores in New Zealand! I ordered this about 2 weeks before it was announced to be launching in Mecca. I did compare the price afterwards and it was $36 from Sephora.nz and from Mecca.
What I got
This is the Anastasia Beverly Hills Dipbrow Gel in Ash Brown. Anastasia Beverly Hills DIPBROW® Gel is a highly pigmented brow gel with a long-lasting, waterproof formula for creating fuller-looking, defined brows. Like DIPBROW® Pomade in a gel form, DIPBROW® Gel is a real brow filler that delivers full coverage with a rich colour payoff. The unique formula adheres to brow hairs, builds the appearance of fullness, and dries down to a seamless matte finish. Available in 11 shades that match ABH’s DIPBROW® Pomade assortment. (NOTE: only 6 available from Sephora.nz, but all 11 shades from Mecca!).
How I find it
This is a brow gel to be applied after filling in your brows. So I usually do my brows after all my other makeup is done. So I have been loving brow powders for a natural look and then I will brush the brow gel through my brows to give it more volume and set my brow hairs. The brow gel doesn’t really add fibre to the brows so you won’t come out with extra bushy brows, but it does volumise like mascara.
If you have naturally full brows already, you might just be able to get away with using just this brow gel for an effortless look, but it would definitely look better if you have filled in your brows.
Overall
Ash brown is definitely the correct colour for me and I would recommend to wipe off any excess from the brush to avoid getting messy. The brush applicator is quite small and the formula is not too wet, so it is very easy to use, but it is always hard to get rid of that extra bit of product at the tip if you don’t wipe it off. I have been using this and the Benefit Gimme Brow on rotation and both of them are quite similar, the spoolie applicator in the ABH is double the size of the Benefit and a lot more gel-like and wet-looking in the tube. However, both perform really well.